By Daniele Fiandaca in The Guardian
Lack of diversity is one of the biggest issues threatening the advertising industry today. Not only does this challenge the credibility of the industry, it also means that the businesses themselves are not being run as effectively as they could be. Research from McKinsey has proven that diverse businesses deliver 35% better results than non-diverse businesses.
For much of my career in advertising, I have been part of a management team consisting primarily of white university-educated men, with the addition of the odd token woman. In the past, I justified my hiring policy by saying that I have always hired the best person for the job, but I have come to realise how short-sighted this is. This is why I’ve spent the last few years to finding new and better ways to solve the diversity issue.